Mack experiences sturdy demand for medium-duty MD machines

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Mack reports strong demand for medium-duty MD machines

Van and cooling bodies have been the most common applications for MD truck orders to date.

Photo: Mack Trucks

Despite a weaker than usual market for medium-duty trucks, those responsible at Mack Trucks stated that they are aiming for “aggressive” sales targets for the new class 6 and 7 medium-duty trucks introduced by Mack MD last year.

In a March 8 virtual press release during NTEA’s Work Truck Week, Jonathan Randall, senior vice president of sales and trading for Mack Trucks, stated that the average truck market is typically around 100,000 in a typical year. Last year, however, there were only sales in the high 70,000s, and Randall said the forecast for 2021 is around 87,000.

Nonetheless, the new trucks are registering strong order activity with good feedback from dealers and customers.

“We knew the product had the potential for strong market adoption and the initial reception and response confirm our confidence,” said Randall.

Mack released the Mack MD-Series on January 30, 2020 at its Roanoke Valley Operations (RVO) facility in Roanoke Valley, Virginia, where the Mack MD-Series is assembled. Mack first showed the vehicles to the public during the 2020 Work Truck Show. The Mack MD went into production last September, and Randall said the company recently started supplying trucks that are GHG2.1 certified to meet the requirements of the Environmental Protection Agency to meet greenhouse gas emissions.

The Mack MD series includes the MD6, a Class 6 model with a gross vehicle weight rating (GVWR) of 25,995 pounds (meaning no driver is required to have a commercial driver’s license) and the MD7, a Class 7 model with a GVWR of 33,000 pounds. Both models are exempt from the 12% Federal Excise Tax (FET).

The Mack MD6 and MD7 are available in 4×2 configurations and, according to the company, are ideal for dry truck / refrigerator, tank truck, dump, pile and flatbed applications.

Jonathan Randall, Senior Vice President of Sales and Commerce in North America at Mack Trucks, gives a virtual press update.  - Photo: Screenshot of the virtual press conference

Jonathan Randall, Senior Vice President of Sales and Commerce in North America at Mack Trucks, gives a virtual press update.

Photo: Screenshot of the virtual press conference

When asked which applications have been the most popular for the MD so far, Randall said, “We see most of our revenue in the leasing and P&D applications. Mainly dry van and cooling configurations. “

Bruckner Truck Sales in Lubbock, Texas, has currently ordered 180 Mack MD models and sees the vehicles as a great opportunity for its leasing fleet.

“This is one of the best product launches we’ve seen and we’ve welcomed it with open arms,” ​​said Cobe Gilliam, Bruckner Truck Sales Representative. “It’s one of the easiest products to sell.”

Commenting on the market share targets, Randall said, “We are not discussing specific market share targets, but we have an aggressive target for 2021 and so far orders are keeping pace.”

Mack officials pointed out the MD's resemblance to the Mack anthem.  - Photo: Screenshot of the virtual press conference

Mack officials pointed out the MD’s resemblance to the Mack anthem.

Photo: Screenshot of the virtual press conference

The Class 6 model sees more orders than the Class 7 model, said Dayle Wetherell, Mack’s vice president of medium-duty sales.

“The industry registrations show that class 6 is around two thirds and class 7 is one third. That was the experience of the MD series so far. The CDL is a powerful influencer for customers, affecting their ability to find drivers. “

When asked about other options for the MD, such as B. a crew cabin, Wetherell said, “The MD series was introduced to address the majority of the mid-range market segments. We continue to take input from dealers and customers to better understand the segments and determine where to look for future opportunities. “

Customer feedback on the Mack MD

Mack shared comments from two customers who were early buyers of the Mack MD series.

United Site Services, a major supplier of portable sanitation and temporary location solutions with more than 120 coast-to-coast locations, ordered 137 Mack MD6 vehicles from Bergey’s Truck Centers, Pennsauken, New Jersey. United is based in Westborough, Massachusetts and has approximately 2,500 vehicles in its fleet (including 85 Mack Granites), of which 75% are medium-duty vehicles.

“We decided to order the Mack MD6 because, with features like the large windshield and maneuverability, we believed that Mack could handle our range of applications from pumping water and waste to running numerous PTO outlets on the truck.” said Kevin Podmore, vice president of fleet and strategic procurement, United Site Services. “Our medium-duty trucks must be able to handle a wide range of environments and we believe Mack’s reliability will enable us to achieve incredible results,” he said, citing Mack’s track record of longevity.

An early Mack MD customer was Teinert Metals, a family-owned steel supplier.  - Photo: Mack Trucks

An early Mack MD customer was Teinert Metals, a family-owned steel supplier.

Photo: Mack Trucks

Another early customer was Teinert Metals, a family owned steel supplier based in Lubbock. Teinert operates 18 trucks in its fleet and ordered the MD6 based on the positive experience the company has had with the two Mack Anthem models it operates.

“The Mack MD6 drives very well,” said Logan Teinert, Teinert Metals’ fleet manager. “It looks sharp and is well built and durable. We immediately received a few compliments on site. Our drivers look forward to driving it. “