May the pandemic carry a few revival of automotive tradition? | Coronavirus

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Could the pandemic bring about a revival of car culture? | Coronavirus

The line was long — very long. And the cars kept on coming and coming and coming.

It was 1:17 p.m. on a Tuesday afternoon in January, and a reporter from The Sun Chronicle was taking a break at a local Dunkin from the new normal of working at home to where he was banished due to the pandemic back in December.

Car after car rolled through the drive-thru window to pick up beverages and snacks.

And then off they went to be quickly replaced by other customers.

The seemingly endless line of cars in this drive-thru is likely nothing new to those who frequent doughnut and coffee shops. They, along with other drive-thru conveniences like fast food restaurants, have offered busy drivers the opportunity to get food on the go for decades, some since the United States’ love affair with the automobile began.

Over time, the drive-thru concept expanded from food to prescriptions and banking.

But today, during a time when contact with other humans could be deadly or could at least sicken you, the connection people feel with their motor vehicle is different. Today, the curbside “no touch” pick-up of groceries and household supplies to alcohol and marijuana and everything in between is a lifeline to many and may signal a revival of the car culture of years past.

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Most people who have cars don’t have a clue what they would do without them.

Drive-thrus and drive-ups have been around for a long time, but coronavirus has intensified their use.

Historicvehicle.org recorded that the first drive-thru opened in 1928 at the City Center Bank in Syracuse, N.Y. It said the first restaurant to offer drive-thru service was Red’s Giant Hamburg in Springfield, Mo., in 1947. That classic eatery was situated on the legendary Route 66, which rambles more than 2,400 miles from Chicago to Los Angeles.

Now nearly 100 years old, cars of every creation have cruised down that road and those that do so now rush through times past.

In the 1950s and after there were “car hops,” some on roller skates, taking orders while customers sat comfortably in their motor vehicles, perhaps listening to the latest rock ‘n’ roll hit or a baseball game.

When the food came it was placed on trays that attached firmly to the doors.



County Square in Attleboro looked like this around the late 1960s. This was before traffic lights were installed at the intersection of County and Thacher streets. Note the A&W Root Beer stand in the rear of the photo and the sign for Castro’s Market on the left.



A&W Root Beer had car hops in Taunton and Attleboro, which some long-in-the-tooth reporters may remember.



Jolly Cholly

Jolly Cholly’s on Route 1 in North Attleboro served up food as well as rides during its 1950 and 1960s heyday.



Back in that day not every kid had a car, but those who did loaded it up with friends and went to places like Jolly Cholly’s in North Attleboro to hang out.

The first drive-in movie theater popped up in 1933 in Camden, N.J., according to History.com

They flourished for at least 40 years with 5,000 spread across the nation at one point in the 1960s.



mendon aerial view

An aerial view of the Mendon Twin Drive-in in 2018.



There are only about 500 now, among them the Mendon Twin Drive-in and the Rustic Tri-View Drive-in nearby, but given the pandemic a return could be imminent with the need to stay in our protective shells.



Pandemic Car Culture

The Showcase Theater at Patriot Place in Foxboro opened up their parking lot as a pop-up drive-in theater in June. Approximately 140 cars were allowed in after families signed up online for a spot in the parking lot to watch the 1981 flick “Raiders of the Lost Ark”. Popcorn, drinks and other snacks were pre-ordered by the theater goers and picked up the food curbside upon entering the pop-up drive-in. A young movie goer watches a parking lot attendant direct cars before the start of the movie.



Just last summer, Showcase Cinemas at Patriot Place in Foxboro hosted drive-in movies throughout June and all showings sold out. Guests were required to remain in their vehicles and the theater had staff on hand to ensure social distancing guidelines.

But back to the future (picture a DeLorean) prompted by the pandemic, some hospitals, like Sturdy Memorial Hospital in Attleboro, set up drive-thru coronavirus testing sites, while churches had drive-up services and some candidates, including President Joe Biden, had drive-up political rallies where raucous horn-honking took the place of raucous cheering.

In some instances, drive-thrus or drive-ups were thin and precarious lifelines for restaurant businesses when governments restricted or closed them in the wake of a malicious bug.

A September article on Forbes.com said, for example, that the fast-food burger joint Wendy’s got 90 percent of its business from drive-thru window service during the pandemic, which is in its 11th month.

The same article reported that drive-thru business in general increased 26 percent.

Morin’s Diner in downtown Attleboro staked out reserved parking spaces for customer pick-ups as the restaurant struggled to keep business going, especially in the early days of the scourge.

And businesses who before were without it, have added curbside pick-up to complement the offerings of drive-thru businesses.

People can pop their trunks and in goes the food or whatever item you’d like.

Contactless pickup, there’s little chance of spreading germs there.



Retail Sales

A Target employee places a curbside pickup purchase into the trunk of a customer in Jackson, Miss., on Nov. 5, 2020.



Many businesses offer the convenience of mobile shopping, whether from websites or apps, that make transactions more efficient and again, contact free.

Forbes.com argued curbside pick-up is here to stay “even after the pandemic.”

The demand is there.

Maura O’Brien, a spokeswoman for Stop & Shop, said the company introduced curbside pick-up at its stores in 2019 and now offers it at over 300 locations across the northeast.

And it was just in time.

“As many customers prefer not to shop in-store during the pandemic, Stop & Shop Pickup and Home Delivery services experienced unprecedented demand in 2020,” she said in an email to The Sun Chronicle. “Stop & Shop continues to provide these services to make grocery shopping easy and convenient for our customers.”

O’Brien said she was unable to provide numbers on how many customers use the service.

Meanwhile, CVS Pharmacy spokesperson Matt Blanchette said the nationwide chain based in Woonsocket has experienced a similar demand.

“At the height of the pandemic we saw a double-digit percentage increase in customers using drive-thru service,” he said in an emailed statement. “It has since come back down and leveled off a bit, but we’re still roughly 4 percent higher year over year. Our drive-thru provides a safe and convenient option for customers pre- and post-pandemic, and we remain committed to offering our customers a number of options to meet their needs, and drive-thru is an important part of that commitment.”

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Drive-thru has been with us in some form or another for nearly a century and is here to stay for the foreseeable future and so are the cars that created the need for them.

There’s almost no need to get out of the car, but motor vehicles are in our world indispensable.

An article in The Atlantic by Edward Humes dated April 12, 2016, decries this condition.

It was titled, “The Absurd Primacy of the Automobile in American Life.”

For Humes, this attachment is nothing less than crazy.

“Considering the constant fatalities, rampant pollution and exorbitant costs of ownership, there is no better word to describe the car’s dominance than insane,” he said. “Cars conquered the daily culture of American life back when top hats and child labor were in vogue, and well ahead of such other inventions as radio, plastic, refrigerators, the electrical grid and women’s suffrage.”

It was no slow progression either.

In a January 2019 article, Axleaddict.com reported that car ownership in America went from 8,000 in 1900 to 8 million in 1920.

Whoa, hold your horses. That’s a lot.

And why?

Humes knows.

“A big part of why they have stuck around is that they are the epitome of convenience. That’s the allure and promise that’s kept drivers hooked … convenience (some might call it freedom) is not a selling point to be easily dismissed …” he said.

Humes goes on to rail against the pollution motor vehicles create, their expense and the number of lives taken every year in crashes.

But to whatever extent all that is true, they are not going away anytime soon because they symbolize and provide freedom, something of which Americans are fond.

There may come a day when all those negatives are swept away by advances in technology. In 15 years, all new cars sold in Massachusetts may be electric, if a sweeping climate change plan currently being discussed is enacted.

Someday, there could be only solar-powered cars that absorb all the energy they need from the sun and parking spots in the glare will be coveted.

And anti-crash devices already available on some cars may cut the number of deaths or even eliminate them and more efficient manufacturing may make all vehicles less expensive than they are now.

And if the fuel is the sun, well, that’s free.

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Taking a look at the number of excise tax bills sent out by cities and towns tells a tale all its own.

For example, Attleboro has a population of about 44,800. Soon, the tax collector’s department will be sending out 39,027 excise tax bills.

The excise tax is imposed on every registered motor vehicle in the city.

Those numbers show that, on average, 87 percent of city residents own a motor vehicle. A Bloomberg.com report in 2015 said that 88 percent of Americans owned a car, so the numbers match up.

The difference between the population and the number of bills is 5,762.

Now it may be a coincidence, (probably not), but the number of school kids in Attleboro is roughly 6,000 and most are not old enough to own a car or drive, which leaves a one-to-one ratio.

And that says a lot.

Some towns provided The Sun Chronicle the number of excise tax bills sent last year and those are usually higher than the population because sometimes bills are sent twice for non-payment and some people buy new cars, which generates more bills. Others sent the number of bills to be sent soon this year.

Here’s how the population of each town stacks up against the number of bills sent.

  • North Attleboro, population 29,180; excise 2020, 32,313 bills
  • Mansfield, population 23,947; excise 2021, 20,554 bills
  • Norton, population 19,745; excise 2020, 20,946 bills
  • Foxboro, population 17,727; excise 2021, 16,519 bills
  • Seekonk, population 15,441; excise 2021, 16,318 bills
  • Rehoboth, population 12,173; excise 2020, 16,720 bills
  • Wrentham, population 11,823; excise 2021, 11,615 bills
  • Norfolk, population 11,786; excise 2021, 9,751 bills
  • Plainville, population 9,183; excise 2021, not available

Total population is 195,794 in the 10-town area.

Those people produced 183,763 excise tax bills. That means 94 percent of the population got a bill. That means 94 percent of the population owns a car (or some other type of motor vehicle) and that does not include Plainville’s bills.

If Plainville’s population is removed from the equation, the percentage goes to 98 percent.

The 94 percent is probably closer to reality, but the point is made.

There are a lot of cars and people need them and like them.

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How much do they like them? So much that they like to collect them — especially the older ones.

Mass Cruisers, www.masscruisers.com, headquartered in Wrentham is the biggest car club in New England and one of the biggest if not the biggest on the East Coast, according to its treasurer Kevin Rushlow.

He owns two antiques, (an antique vehicle is at least 25 years old), a 1985 Pontiac Grand Prix and a 1978 Cadillac Eldorado.

His Grand Prix was the first new car he ever bought back when he was 27.

When it was time to get a new car, he decided to store the Grand Prix.

He’s not sure why he did it, but he’s sure of one thing.

“I love cars,” he said.

That may explain it.

It sat in his mom’s garage until she died.

But by then his kids were older and needed less attention, so he decided to get it running again.

Rushlow said most people regret getting rid of cars they had once upon a time.

And that may also explain why he kept it.

“I don’t know a lot of people who don’t say I wish I still had that car,” he said.

He doesn’t have to wish that about his Grand Prix, which now has about 68,000 miles on it, but looks just like it did when he drove it off the new car lot 35 years ago, he said.



Bass Pro Car Cruisers

The Cruise Nights outside Bass Pro Shops in Foxboro’s Patriot Place, like this one in September 2017, are put on by the Mass Cruisers h. The shows were not held this year due to the pandemic, but the group’s treasurer, Kevin Rushlow, hopes they’ll be able to return this year.



Rushlow shows it at the bi-weekly car shows put on by Mass Cruisers in conjunction with Bass Pro Shops and Patriot Place in Foxboro from April to October every year.

That show is located just off another iconic American road, Route 1, which runs 2,448 miles from frigid Fort Kent, Maine at Canada’s doorstep to the balmy breezes of Key West, Fla., which sits in the soothingly warm waters of the Gulf of Mexico where Ernest Hemingway and his six-toed cats had a home.

There’s sign there that says end of Route 1. Beyond that there’s nothing except water where you’d need to drive an amphibious vehicle. Cuba is 90 miles away over open ocean.

Route 1’s actual length seems to be in dispute because there are two numbers on the Federal Highway Administration website, 2,448 and 2,593.

In any case, as many as 2,500 car enthusiasts show up for Mass Cruiser’s biggest shows which feature cars, trucks and motorcycles of all shapes sizes and ages. Many of which in their year of origin and beyond cruised that famous road.

The 2,500 is just the number of car owners who like to gather in groups, like the Corvette owners or the Mustang owners.

Rushlow said he could not guess at the number of spectators, but they are many more than that.

There are so many that Patriot Place in previous years ran a shuttle back and forth to its glitzy outdoor shopping mall where the car lovers can get a bite to eat and do some shopping on a warm summer evening.

The car lovers and the curious are entertained, not just by the spectacle of automotive genius but by the stories, Rushlow said.

“Almost everyone has a story about a car,” he said.

And the best part is it’s free.

“It doesn’t cost you nothing,” he said.

It’s place where the past and present collide, if you’ll excuse the phrase.

There’s nostalgia for the old vehicles and excitement about the new ones.

And the show is not just about the cars.



car show food donation

Mass Cruisers member Ralph Chadsey of Norfolk collects a can of food at a June 2018 car show at Patriot Place.



Mass Cruisers collects canned goods and cash for five local food pantries.

Cash alone totals $15,000 to $20,000 a year, Rushlow said.

Last year, those pantries went without because the car show got shut down in the wake of the pandemic, but it’s hoped those numbers and the cars will come roaring back come April.

For Rushlow, the cars he owns function as stress relievers and time machines, he said.

“I come home from work and jump in my car and take a ride,” he said. “It takes me back in time.”

Meanwhile the Cruisers are looking for new members all the time, Rushlow said. They have 50-60, but the more the merrier and many hands makes light work to get the show on the road.

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Another segment of the car loving world are the racers and the businesses that spring from them like those at Seekonk Speedway on Fall River Avenue in Seekonk.

Like Mass Cruisers, Seekonk was shut down all last summer.

They held some races, but no spectators were allowed.

And what good is that?

They lost a lot of money, according to Ed St. Germain, director of Business Development. But he’s optimistic about this season, which is scheduled to start in May and run into October.

“We have every confidence that Massachusetts will get us open with safe guidelines for all the fans to come back and enjoy the speedway this summer,” he said.

And they are ready to come back and he’s ready to have them.

They want to get out and watch the sport they love.

“I’ve gotten thousands of messages from fans who missed the speedway,” he said.

And his 120 employees are eager to get going again after being laid off.

Typically, the speedway has as many as 40 events every season which attract from 120,000 to 130,000 people every season come out to view them. And those numbers have been creeping up over the last eight years, St. Germain said.

His said his aim is to expand the sport and one way to do that is with an active youth division in which eight-year-olds drive the track at 65 miles an hour, he said.

What kid would not want to do that?

St. Germain does not want that momentum to stop and it looks like it won’t.

People are hungry for the speed, the noise, “the ol’ Detroit perfume” (which “hangs on the highway” in a 1971 song by Paul Simon) the camaraderie and the food to come back.

“People are chomping at the bit to get back in it,” he said. “If I could sell tickets right now, I’d sell out.”

And why?

That’s easy.

“It’s exciting hang on the edge of your seat kind of entertainment,” St. Germain said. “You never know what’s going to happen at every turn in the race track. It’s exciting visually and it’s a social thing, too. Plus, there’s great junk food.”

That’s the capper right there and no one has to drive thru to get it, just stand in line like the old days — although everyone may have to be six feet apart.